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It contains the criteria – the parameters on the left, the relative components on the right – following which marks and signs are to be designed from letters. I have produced the diagram below in accordance with his instructions and, following his terminology, I have called it the morphological box of the typogram. (Die morphologische Forschung, 1953, Kommissionsverlag, Winterthur). The most suitable I know is the one Fritz Zwicky has developed, although actually his is intended for scientists rather than designers. Seen in these terms, designing calls for method.
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Designing means: to pick out determining elements and combine them.
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The creative process is to be reduced to an act of selection. The more exact and complete these criteria are, the more creative the work becomes. This implies: not to make creative decisions as prompted by feeling but by intellectual criteria. To describe the problem is part of the solution. There is always a group of solutions, one of which is the best under certain conditions. Reason: the possibilities cannot be delimited absolutely. – the subtitle can also be understood in these terms: for no problem (so to speak) is there an absolute solution. Plate with a Quote from Hannah Arendt – SOLD